Consider your brand
Before you reach out to influencers, you should first consider the brand image you are trying to convey. Many industries use influencer marketing already, it works well for some and not others. Fashion and beauty brand use this as the main from of promotion when creating campaigns. Other brands also work well with influencer marketing include food and beverage, consumer technology, and health and wellness.
Finding the perfect influencer
The hardest part of influencer marketing is finding the right people for your campaign, this is known to be the hardest part. Once you pick someone they will be associated with your brand, therefore, they need to be the right fit. Previous posts and other content will show you what the person normally posts and has a good reflection on them as a person. This will need to match what you are trying to achieve.
Don’t stress small follower counts
The number of followers doesn’t always mean the content they produce is good. While a celebrity might be the ideal influencer for image, they don’t always produce results. The relevancy of the ad produced is more important than reach. If your influencers are reaching the target market for your brand, then you’ve hit the jackpot, no matter how large or small their audience may be.
Allow creative freedom
Your chosen influencers resonate with their audience for a reason. Once you’ve determined that your chosen advocate matches your brand standards and speaks to your brand’s mission, let that influencer fly free. If you try to impose rules and regulations, the relationship may break down. Worse, you might dampen the spirit of that influencer’s posts, which means their followers won’t engage anymore.
Track your metrics
The only way to know if your campaign is working is to track its success. Analytics are key to show if the ad is working and in what ways it has been successful. Then changes can be made in the future to make campaigns even better.
