Be the answer when customers ask AI.
Generative engine optimisation (GEO) helps your brand get cited and recommended by ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot.
Search is changing. Your visibility strategy should too.
More buyers now ask AI assistants for recommendations before they ever visit a website. These tools draw on sources they consider credible, consistent and clear.
GEO makes sure your business is one of them: accurately described, consistently referenced across the web and structured so AI systems can understand and quote it.
Talk to us about GEO: AI Search Optimisation →Everything you need, done properly.
Each engagement is shaped around your goals. These are the core elements we bring to GEO: AI Search Optimisation.
AI visibility audit
How AI assistants currently describe your brand, your services and your competitors.
Entity & brand signals
Consistent, accurate information about your business across trusted sources.
Answer-ready content
Clear, factual content built around the questions your customers ask.
Structured data
Schema markup that helps machines understand who you are and what you offer.
Reviews & reputation
The third-party proof AI tools rely on when making recommendations.
Monitoring & reporting
Tracking how often and how accurately your brand appears in AI answers.
A considered process, start to finish.
Discover
We learn your business, customers and competitors before recommending anything.
Strategise
A clear plan with priorities, timelines and the measures of success.
Create
We deliver the work to the standard your brand deserves.
Perform
We measure, refine and report, so results keep building.
GEO: AI Search Optimisation FAQs.
What is GEO?
Generative engine optimisation is the practice of improving how often and how accurately your brand is cited in AI-generated answers from tools like ChatGPT, Gemini and Google AI Overviews.
How is GEO different from SEO?
SEO focuses on ranking in search results. GEO focuses on being cited inside AI-generated answers. They share foundations, so we plan them together.
Can you guarantee ChatGPT will recommend us?
No one can guarantee what an AI model says. We strengthen the signals these systems rely on and track your visibility over time.
Does my business need GEO?
If your customers ask AI tools for recommendations in your category, yes. Specialist and local businesses often benefit quickly.
Works beautifully alongside.
The strongest results come from services planned together. These pair naturally with GEO: AI Search Optimisation.
SEO & SERP Visibility
Technical, on-page and content SEO for UK businesses, focused on rankings that bring in revenue rather than vanity traffic.
Discover →Local SEO
Local SEO for UK businesses: Google Business Profile, reviews and local rankings that bring customers from your area to your door.
Discover →Copywriting
Persuasive, on-brand words for websites, campaigns, ads and email, written by people who understand both buyer psychology and search.
Discover →Ready to talk about GEO: AI Search Optimisation?
Tell us where your business is today and where you want it to be. We will come back with ideas and a clear plan.
Book a consultation →